Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media ...

Television has been a staple in advertising since its inception. Audiences tune in and engage with televised content while attracting advertisers. During major televised events like the Super Bowl ...

New research suggests the widespread marketing of junk food on social media is influencing the food choices of young people.

De-influencing matters because social media influencers ... With TikTok and Instagram reels constantly bombarding you with ads and influencer promotions, it’s hard not to feel like you’re ...