Not that I’m saying there is some sinister plot hidden behind the Inspirator, but it would be an effective way to get in-depth insight to what people like and dislike without directly asking for ...

Prospective Bentley Bentayga buyers can configure the SUV using the Inspirator app, which uses emotion recognition software to understand a buyer’s desires.

Called Bentley Inspirator, the app scans the viewer's face for 'subtle muscular micro-shifts' that can reveal how they're feeling. The free app is available on the iOS store for the iPhone and iPad.