Houston pop-up Matcha Girl was at the center of controversy for poor quality matcha, cultural appropriation and high pricing.

Experts are warning of a matcha shortage after the global demand for the viral drink started going through the roof thanks to ...

Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) states that matcha production increased from 1,471 tons to 4,176 tons — around a 185% increase — between 2010 and 2023 ...

Japan’s top three convenience stores — FamilyMart, Lawson and 7-Eleven — are constantly competing for customers, but FamilyMart is nudging ahead of the pack, with a new “Matcha with Fruit” range. This ...

Japan has a matcha shortage despite record levels of production. Shops are selling out of the green tea powder as soon as they hit the shelves. On today’s Big Take Asia Podcast, host K. Oanh Ha talks ...

The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, ...

SINGAPORE – Despite recent news of a global matcha shortage, the thirst for the popular Japanese powdered green tea is going strong. In the past year, the top three matcha items ordered on ...