Matcha has been a staple in Chinese and Japanese culture for centuries. But it has been only in the past decade or so that the vibrant green tea has stirred up major buzz in the United States.

A new exhibition at the National Museum of Asian Art showcases the longtime cultural meaning in the practice of chanoyu ...

Randy’s Donuts is entering its matcha era with the launch of a new Matcha lineup, dropping at select locations on May 1. Made ...

Teahouses and other businesses in the U.S. are bracing for a shortage of matcha, the bright green powder imported from Japan and used to make drinks and food. Demand for matcha drinks and snacks ...

Sorry to all matcha latte-lovers, but the global demand for the brat-green beverage might’ve all but depleted Japan’s national supply — with Japanese media having reported a matcha shortage ...

When everything comes together just right, though, matcha latte can be magic on the taste buds, and surprisingly one of the best examples comes from none other than Coca-Cola Japan. As part of its ...

Plus an edit of quality matcha powders to try. A cornerstone of traditional Japanese tea ceremonies since the 16th century with earlier origins dating back to the Tang Dynasty in China, matcha is also ...

Matcha is a finely ground powder made from specially grown and processed green tea leaves. That’s why it has that bold, almost alien-green hue. It’s been a staple in Japan for centuries ...

Over the past decade, production has nearly tripled, with Japan producing 4,176 tonnes of matcha in 2023. Consumption of the antioxidant-rich green tea 'reached a record high last year ...

In Japan, advancements in growing methods eventually turned the tea plant’s leaves vivid green, and matcha — made by powdering those leaves and pouring hot water over them — came to anchor ...

Hailing from Japan, matcha has become a sought-after flavour in food and beverage. From matcha chocolates and ice creams to matcha breakfast bowls and breads, the trend is big and growing. So much so, ...