That initial digital encounter led to a campaign and a party. On Wednesday night, Damas and Christensen hosted a casual passed dinner at a friend’s Tribeca loft to celebrate Rouje’s summer 2025 ...
“It’s funny,” Damas says, “I have a mostly online brand but I never shop online – I always need to touch things and try them on.” Outside of Rouje, Damas is a legitimate part of ...
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From DMs to Dinner Parties: Helena Christensen and Jeanne Damas Celebrate Rouje's ‘Dreamy' Summer CampaignA few years ago, Rouje founder Jeanne Damas noticed that Helena Christensen was wearing - and tagging - her Parisian fashion brand on Instagram. Damas DMed the model to thank her, kicking off an ...
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