The jeans' development mirrors that of the brands', which has powered through its most tumultuous period over the last 20 years. ‘Levi’s had enormous success and cultural relevance in the late 1980s ...

Mad Men's January Jones slips into a pair of funky 'wallpaper' jeans as she takes baby Xander on shopping trip. By VIRGINIA SKEELS . Published: 20:36 EDT, 26 September 2012 | Updated: 21:02 EDT ...

Among these are two pairs of jeans – the brand’s slim-fit ‘Bard’ and ‘Scott’ styles – reimagined in 100 per cent compostable stretch denim. Internal labels, linings, back labels and thread are also ...

However the Duchess of Cambridge later admitted it was not a poster of the prince and her future husband, but was of the Levi jeans guy. In a interview with Tom Bradby shortly after their ...