A Jellycat café has also just opened in Shanghai, serving up lattes with feet and fluffy-bottomed teapots, while the brand’s very first pop-up - a diner that opened in New York last year - has ...

A normal-sized plush toy retails for around 50 yuan ($6.9) on average in China. However, a 31-centimeter version plush toy ...

Which is why, when visiting the Jellycat section of Selfridges London store, I meet two visitors from Shanghai who admit to only popping in for a cuddle. ‘I like coming here to feel them.