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How Josh Became a Wine Megabrand—and Which Brand Might Be NextToday, Josh Cellars’ total annual production of just ... vice president of wine and the New World wine buyer for Total Wine and More, had thoughts about the “next Josh.” ...
Initially, some laughed at the name because Josh Cellars or Josh wine is a patently ridiculous name for a brand. It just is. I love it. But it's silly. It's tremendously silly. The Josh wine ...
SND: Josh Cellars has become a juggernaut within the U.S. wine category. How did the brand perform over ... both of which grew faster than the brand in total. Josh Reserves also grew very rapidly ...
During its first quarter-century in business, Deutsch Family Wine & Spirits forged its reputation as one ... In 2011, Deutsch began marketing the Josh Cellars brand ($13-$19), created by former ...
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