Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

Dana Miranda is a Certified Educator in Personal Finance, creator of the Healthy Rich newsletter and author of You Don't Need a Budget: Stop Worrying about Debt, Spend without Shame, and Manage ...

Here are the 4 parts to mapping your customer’s journey. Discovery. Simply put, how are your ideal customers finding your business today? If you don’t know, the good news is that there is ...

Mapping out all the steps a customer takes while interacting with your company is a powerful way to improve the experience. Customer journey maps clarify what customers are trying to do ...

Through the unique combination of Process Management and Customer Journey Mapping, you can now benefit from new ways to improve your customers’ experiences. Starting with immediate effect ...