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The Soucie Horner Design Collective, an international lifestyle brand, has debuted its SHIIR Rugs ‘ Innovation Collection for Spring 2025.

jute, coconut waste and even vegetable waste, which enhance the warm quality of textiles. Different materials and techniques result in variations of texture and finishes, some matt, others glossy.

Allan’s preference is for rugs made out of jute because of its overall lighter color, texture, and sheen, but she recommends always requesting samples to make sure your choice isn’t too scratchy.

Some sworn-by techniques to mitigate the texture include soaking leaves in lemon juice, or squeezing the daylights out of wet jute. “Most people are put off by [the texture],” says Reem Kassis ...