banner and audio ads to drive foot traffic. KFC is using several different types of mobile ads within the Pandora iPhone application to drive awareness for the new Go Cup snacks. The fast food ...

The promotional $13 tube, available only through Hismile’s website, promised the nostalgic satisfaction of biting into a ...

“We are being polarizing, because we want conversation,” said Martin Rose, executive creative director of KFC’s advertising partner Mother London. “We know this campaign might divide opini ...

TBWA\RAAD’s Santiago Cuesta reflects on how his team helped KFC subvert expectations by turning the worst ads on the internet into unmissable games. If you’ve got a phone, chances are you’ve ...

A bizarre KFC advert in which a man is baptised in a lake of gravy has sparked hundreds of complaints over claims it ‘mocks’ Christianity. The Advertising Standards Authority (ASA) has ...

Additionally, the campaign is a testament to KFC's bold and innovative approach to marketing ... turning an online AI conversation into a real-world, talk-of-the-town moment." ...

This paper explains the role that advertising has played since the end of 1994 in contributing to the success of the KFC brand in the UK. It shows how advertising has had a fundamental effect on the ...