The post Kawaii Mini Collectibles: How Tween Girls Are Driving the Global ‘Cute’ Craze appeared first on Fun Mamma SA.

But what does “kawaii” actually mean? In Japanese, the word literally means “acceptable for affection” or “possible to love” and has been translated as meaning “cute,” “adorable, ...

Cute—"Kawaii" in local parlance—wears many guises in Japan. There's old-school kawaii, embodied by the helpless, mouthless gaze of Hello Kitty. There's the newer guy-cute, manifest by masses ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii ... said it's not just for girls. "Guys in Japan love cute stuff too.