Kellogg’s has one of the most iconic logos in consumer goods. Now, for the first time, that logo is also a custom typeface. The move to expand the logo into a proprietary typeface follows the ...

The new logo and website has launched ... world ‘soon’, according to Kellogg’s. Kellogg’s says this is the ‘the most significant update of its marquee identity’ in the company’s 106-year history. The ...

and A contemporized version of the classic Kellogg's script logo. "We are excited about the vibrant refresh for our iconic Kellogg's brand and our evolving marketing approach," Baynes said.

Meanwhile, legacy brands like Kellogg’s prove that when done right, a well-crafted typeface can be just as powerful—if not more so—than the logo itself. As branding evolves, one thing is ...

The most famous ones are the Ford or the Kellogg’s logo, which are still used today ... One major trend in the history of logo design is the evolution from ornate, figurative marks to a more ...

The commercial, which aired for the first time last week, is entitled the `The story of the signature' and celebrates the history of the Kellogg's logo and its evolution from when WK Kellogg used ...

Kellogg’s new custom typeface is a tasty new take on its classic logo Type foundries XYZ and Plau expanded the iconic Kellogg's logo into a custom, working typeface. Here's how. Kellogg is ...