Aldi fans will be pleased to hear that Kevin the Carrot is back – and ready to delight shoppers with a whole new range of plush toys. Following the viral success of the Aldi Christmas advert ...

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Whilst most UK Christmas advertisers eschewed consistency in favour of newness and novelty, Aldi single-mindedly invested in making Kevin the Carrot famous. Establishing his character, casting allies ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...