In the fast-paced world of e-commerce, knowing what drives your online store's success is vital. With a sea of metrics available, it ...

Let's rearrange the diagram above a bit: We now have six KPIs with which we can measure our two core marketing groups: The Acquisition Team, with key KPIs of the number of newly active customers, the ...

The Digital Transformation KPI project Digital transformation is important but extremely challenging. Organizations invest ...

Performance metric is a measure of some activity related to a company's business performance. Key performance indicators help organizations achieve organizational goals through the definition and ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.