"Prepare for your face to look like it was kissed by angels (and snails)." — a reviewer after experiencing this much-hyped Cosrx essence for themselves View Entire Post › ...

As a beauty editor who tests K-beauty launches for a living, I’ve noticed a surge of Korean serums. If you haven’t ...

The land of dewy, glassy, impossibly bouncy complexions has long been setting the global beauty standard, and now the rest of ...

Ron Robinson explains what “lightening” and “brightening” means in Korean skincare, how it differs from whitening, and if Black women should be concerned.

If you're obsessed with those viral overnight collagen masks, you must jump on this one from Anua. What makes this one better ...

Many beauty stores in the US report that customers are panic-buying Korean beauty products, namely sunscreen. This is a ...

Cosrx’s Snail Mucin serum boasts thousands of fans, and the accompanying eye cream deserves a try, too. The snail mucin, ...

K-beauty cosmetics exports reached a record-breaking $13.4 billion in 2024. Read more at straitstimes.com. Read more at ...

Almost all of the serums, face masks and creams sold at Senti Senti, a Brooklyn skincare store, are imported from South Korea ...

It’s not just niche beauty enthusiasts panicking. According to the South Korean trade ministry, the country’s cosmetics ...