L’Oreal SA, founded more than a century ago by ... The Paris-based company, which invented platinum blonde and dominates the global market for hair-care products, introduced the new vegan ...

French cosmetics company L’Oreal SA announced today they are responding to the rapidly growing natural beauty trend by releasing its first vegan, 100 percent plant-based hair dye collection ...

Lee added that it is "important to be patient" when going from "almost black hair to platinum blonde hair" and to "understand that it's a process." "We used L’Oreal Paris Féria Toner in Icy ...

Hairstylist Nikki Lee used L’Oreal Paris’ Feria Power Toner in ... moment for 2024 and what bigger moment than her going platinum blonde! A color she has never been before!,” ...

Helen Mirren wore volumized platinum blonde crimped hair at Paris Fashion Week. She walked alongside Elle Fanning at L’Oréal’s runway show. This is one of many dramatic hair transformations ...

Following L'Oreal Professionnel's study that proved ... Think about maintenance – an all over platinum blonde needs regular trips to your colourist, whereas ombre is far more low maintenance.