That's radically simplified and nuanced from the original Google identity design. There's an elegance in it that comes with maturity. And I see that elegance in the Alphabet logo. Steven Heller ...

Steven Heller, design critic added this ... indicator the world loves the change and is ready for the all new Alphabet logo and all.

Google has revealed a simplified new logo, a month after the tech giant announced a company-wide restructure with the launch of umbrella brand Alphabet. Unveiled today, the design retains that ...