We’ve found tons of toys on sale at Amazon right now — from can’t-miss icons, like Lego, Barbie, and Fisher-Price, to more recent best-sellers, like Squishmallows and Magna-Tiles ...

BEST TARGET DEAL: Up to 40% off select LEGO sets BEST BEST BUY DEAL: Up to 25% off select Mattel toys like Barbie, Hot Wheels, and more BEST MACY'S DEAL: Up to 40% off Discovery Kids terrariums ...

Barbie and Lego, owned by Mattel and Lego Group respectively, dominate the toys and games category on Amazon and Walmart, boasting high Paid Share of Voice (PSOV). Mattel and Lego lead the way among ...

Both The LEGO Movie and Barbie utilised cool writing-directing talent to push meta self-knowingness to new levels, delivering some great jokes and songs while also saying something meaningful.