Visitors gather at Yu Garden in Shanghai, where LEGO holds a Spring Festival-themed event to tap the upcoming consumption peak. [Photo/China Daily] Danish toymaker LEGO Group has kicked off a ...

Influenced by social culture, gendered toys are prevalent in China. Although the toy brand Lego has always advocated that play has no gender, no matter from the source of business or the brand image, ...

Yuyuan Garden, a historic commercial and tourist destination in east China Shanghai, has become a bustling site.

CMOs who want to transcend the brand lifecycle can take a leaf from Lego’s playbook and look to its "focused innovation" approach to enhance their brand's distinctiveness, says Wavemaker’s Linna Zhao.

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Initially, LEGO Spring Festival sets were only distributed in China and some other Asian markets. Many people outside these regions, such as Wen's colleagues in Denmark, once asked Chinese friends ...