A Du Bois, Penn. Goodwill store received a rare 14-karat gold Kanohi Hau mask from Lego's Bionicle line. The store auctioned off the 1-inch-tall piece for more than $18,000 on Feb. 21, per the ...
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The Best Forgotten Lego GamesLego Bionicle had plenty of videogame tie-ins during its run, and the first and most infamous is the Lego Bionicle game for ...
Lego was on the brink of bankruptcy. Strong sales of Lego Star Wars as well as the Lego-owned Bionicle franchise helped keep the company afloat while it reduced its product lines and shut down ...
In 1999 and 2000 the LEGO Company was enjoying success with its two new product ... When planning the launch of Bionicle, the third generation of these toys, a whole new marketing strategy was used.
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