The board updated the logo as a welcome back to tourism after a "lost year" due to the COVID-19 pandemic. The logo was quietly unveiled June 16, just after California and Los Angeles County ...

The new Los Angeles logo debuted in June. While some say its neon hues conjure an 80s or vapor wave vibe, branding expert Sasha Strauss says it contains dynamic energy that references coastal sunsets ...

Los Angeles has a new logo. Like me, you may have two reactions to this news. The first: I didn’t know L.A. had a logo. Followed closely by, Who needs a logo when you have Dodgers gear? But L.A ...

LOS ANGELES (KABC) -- Los Angeles has a new look, with a sunny disposition. The Los Angeles Tourism & Convention Board has released a new logo. It shows the sun hovering over what's described as a ...