In honor of National Cereal Day, which falls on March 7, Fruity Pebbles announced it's teaming up with Nike and LeBron James to release a seriously stylish sneaker, the Nike LeBron 4, in the ...

Perhaps the most popular colorway of the LeBron 4 was a nod to his favorite breakfast cereal—Fruity Pebbles. Unfortunately, those pairs were limited to LeBron himself, along with select friends ...

James wore a pair of Nike LeBron 15 kicks inspired by his favorite cereal, Fruity Pebbles, during Sunday's loss to the San Antonio Spurs. It's not the first time James has incorporated the cereal ...