Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

Better insights mean better leads. Learn how to use real customer conversations to optimize your marketing and drive more ...

Working on resolving those issues before the campaign gets off the ground is essential. 2. Align your lead and sales strategies An effective lead generation campaign involves targeting and nurturing ...

AI-powered lead generation outperforms traditional methods with higher-quality leads, lower costs, and faster conversions.

However, a 20% increase in conversion rate is actually on the low end. For lead-generation campaigns that are currently sending visitors to regular pages within the site, a specialized landing page ...

Like any good online marketing campaign, mobile advertising requires a lead-generation component to generate sales. And great mobile lead generation requires a complete rewrite of most brands ...

Our experiments can serve as a starting point for optimizing your lead gen campaigns. By leveraging our findings, you can ...

The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before ...

A study of 4,000 adults found that one in three of those aged under 28 have increased their charitable giving due to a ...

Intent Amplify uses predictive analytics and AI to identify high-intent B2B leads, improving conversion rates, shortening sales cycles, and delivering data-driven, personalized outreach for maximum ...

s palm, and a terrible way to maximize revenue from mobile marketing. Like any good online marketing campaign, mobile advertising requires a lead-generation component to generate sales. And great ...