The firm has faced a barrage of mockery over the last four years since rebranding to Abrdn under previous boss Stephen Bird.

UK asset manager Abrdn has rebranded itself as Aberdeen after it was widely ridiculed for removing most of the vowels from its name under previous chief executive Stephen Bird. Jason Windsor ...

Assets under management rose 3% to £511 billion. Explaining the previous rebranding in 2021, Bird said that abrdn was “a unique ownable asset” and makes it easier for people to search for the ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The firm said it will now be called aberdeen group, with no capital letter at ...