Life Is Good was born. Their first time out with the new design, they sold 48 shirts in 45 minutes. Jacobs, square-jawed, ginger-haired and, in his mid-50s, fit enough for all the activities ...

Scrolling through an online sale recently, I was shocked to come across a batch of “Life Is Good” T-shirts. If you’re not familiar, the brand makes apparel featuring various upbeat designs ...

Bert (left) and John Jacobs started selling Life is Good T-shirts in the early 1990s. In 1990, Bert and John Jacobs joked that they would "go where no T-shirt guys had gone before." The brothers ...

Life Is Good was born. Their first time out with the new design, they sold 48 shirts in 45 minutes. The Life Is Good origin story tells of how Bert and John Jacobs had $78 between them when they ...