And yet, for Ligonier, things might just have gotten yet another notch better with the addition of a Life Is Good branded-merchandise store. Carrying casual sportswear with the brand’s signature ...

Life Is Good was born. Their first time out with the new design, they sold 48 shirts in 45 minutes. Jacobs, square-jawed, ginger-haired and, in his mid-50s, fit enough for all the activities ...

Scrolling through an online sale recently, I was shocked to come across a batch of “Life Is Good” T-shirts. If you’re not familiar, the brand makes apparel featuring various upbeat designs ...

Bert (left) and John Jacobs started selling Life is Good T-shirts in the early 1990s. In 1990, Bert and John Jacobs joked that they would "go where no T-shirt guys had gone before." The brothers ...

The brothers went from hawking t-shirts from the back of their Plymouth Voyager to creating a brand now worth over $100 million. The Life is good motto is, "Do what you like, like what you do." ...

Inside the cavernous building in New Hampshire where Life Is Good prints and ships thousands of T-shirts and other branded apparel every day, the Boston company’s ethos is spelled out in giant letters ...

The line features t-shirts and hats with the two slogans, as well as a design featuring both, “Life is Finger Lickin’ Good.” There is also a design with Jake, Life is Good’s mascot, ...

The co-branded Life is Good and Harpoon unique merchandise will range in price from $29.50 - $75. Consumers can find the merchandise shop starting now on the Life Is Good website at lifeisgood ...

The Life is Good stores, along with other retail outlets and the company's online store selling the branded merchandise, offer a variety of hats, T-shirts, fashion wear and even chairs ...

In their new book, Life is Good: How to Live with Purpose and Enjoy ... dorm-storming colleges with duffle bags full of T-shirts. In their hometown Boston, they sold shirts from card tables ...

Life Is Good was born. Their first time out with the new design, they sold 48 shirts in 45 minutes. The Life Is Good origin story tells of how Bert and John Jacobs had $78 between them when they ...