Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Supplement 916-801, July 2015. (Revised March 2017.) ...

as well as on the margin profile for India.” On the product front, Unilever saw a modest uptick in its Skin Cleansing category, while Lifebuoy continued to face pressure across several markets.

Lifebuoy, the soap brand owned by Hindustan Unilever, targeted the people most at risk of infections preventable by good hand hygiene to increase sales in rural India. In India, seven out of ten ...

India remains Unilever’s second-largest market ... Hindustan Unilever Ltd (HUL), owns brands such as Rin, Lux, Sunsilk, Lifebuoy and Horlicks, and is seen as a bellwether for consumer sentiment ...

Lifebuoy, India's #1 soap brand, with an annual penetration of 67%, has built its equity as the best soap for "Protection against germs". At a time when consumers were oscillating more towards beauty ...

MUMBAI -- India's leading consumer goods makers continued to be pressured by sluggish urban demand and input cost burdens in the most recent quarter, with market leader Hindustan Unilever (HUL ...

The upheaval at Unilever continues ... at Dove was partially offset by declines at Lifebuoy and Lux, which were challenged in Indonesia, China and India. Key brand initiatives included Dove's ...