The postal cover has been released to recognise Lifebuoy’s pioneering rural health and hygiene education initiative, called Lifebuoy Swasthya Chetna. Launched in 2002, this ground-breaking ...

Lifebuoy is guided by its brand purpose of safeguarding people against life threatening diseases and hence driving hand hygiene behaviour change was a key mission, especially in rural India which ...

Apart from this, Lifebuoy soap was also provided to ensure soap availability throughout the activation period. 1500 rural schools across UP & Maharashtra are being impacted with this activity ...