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We encounter symbols constantly—in road signs, packaging, technology, clothing, and even gestures. While many seem obvious at ...

Humans from many cultures tend to associate the nonsense words “bouba” and “kiki” with different shapes – and now it seems that 3-day-old chicks have the same inclinations ...

Most people around the world agree that the made-up word 'bouba' sounds round in shape, ... (2021, November 17). Perceptual links between sound and shape may unlock origins of spoken words.