“But when the business units see something sharp and crisp and creative ... see a strong logo and positive performance on things they care about, that’s a good brand message,” she says.

You may have thought the dot over the i was used to give the logo a pop of color, but it’s actually part of a hidden—and creative—message. The red dot is actually a bowl of salsa!

“The work was great, so we began publishing the efforts to provoke conversations internally and externally,” said Curt ...

Logos constantly surround us and persuade ... are people and the yellow triangle in between them is a chip. The creative message represents people coming together to indulge in the salty snacks ...

These smile moguls are brothers Bert and John Jacobs, the -- and these are their real titles -- chief executive optimist and chief creative optimist ... vehicle for a message, and that's what ...

The award honors the branding work developed in collaboration with the hotel to bring The Boiler Room’s unique story, ...

Logos for household brands become so ingrained in our brains that it’s hard to believe any detail about them can go unnoticed. And yet there are dozens of secret messages in company logos ...

I am not suggesting that change is bad, nor am I saying that you shouldn’t evolve your imaging, creative message or freshen your audio logos. I am saying that you should always acknowledge the ...