It is capped off with a tilted exclamation mark. "We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," wrote ...

“We knew we wanted a logo that reflected Yahoo — whimsical, yet sophisticated. Modern and fresh, with a nod to our history,” Mayer explained. “Having a human touch, personal. Proud.

Yahoo, a $10 billion company with a hideous logo, had not changed said logo in 18 years. So when CEO Marissa Meyer and a design team set about the task of coming up with a new logo, they had a lot ...

Perhaps inspired by Microsoft, eBay announced that it’s retiring its old whimsical logo after 17 years of service. (You read that right--eBay has been rolling for 17 years, since 1995.) ...