To most people, the word 'logo' has very modern associations. It makes us think of things like the golden arches, or the word 'Coca-Cola' in a florid script, or a chrome apple with a concentric bite ...

The current Philadelphia Eagles logo will be familiar to anyone who grew up following the NFL over the past few decades. The instantly recognisable sigil of Swoop the eagle, the team’s mascot, has ...

The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris Del Conte said he wasn't considering it.

MLB announced a new multi-year international partnership with European brand STRAUSS that among other initiatives, makes the German company the league’s official workwear partner. The partnership ...

September 13 - The logo of a Germany-based sponsor will adorn the helmets of Major League Baseball players in the postseason through a multi-year partnership announced Friday. Financial terms were not ...

"Like Us on Facebook" is the new "Call Us." But is your ad legal? Many people are wondering how they can reference Facebook in their advertising without getting into trouble. Luckily for those who ...

From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

The Cleveland Cavaliers will have new logos next season, and in the words of the team's Twitter account, "Gold is back." The team said the transition to the new brand identity will be complete by the ...

Zohran Mamdani's use of the New York Knicks's logo in an ad promoting his campaign for NYC mayor has earned him a cease and ...