Today, Verizon has gotten rid of its old logo with entirely solid letters and a checkmark at the end, and replaced that with a logo that drops the checkmark but adds some ombre to the V.

Gone is the Verizon electricity-inspired checkmark, which has been with the ... be the main story.” The logo went from reserved black to eye-catching red. The V itself was redrawn like a folded ...

What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they are and what they mean. Whether or not we realize it, we’re surrounded ...

Pepsi on Tuesday unveiled a new logo and branding that will roll out in North America this fall and globally next year. It looks a lot like the 1990s version which seems to have stuck in people ...

The problem is, for the past 14 years, the word mark and logo have been separate. But that isn’t how people see Pepsi’s logo. So, the company decided to go with what people already think of ...