Quartz is a material that both produces and reacts to electricity. When subjected to pressure, quartz produces a small amount ...

In the 1970s, Longines resisted manufacturing quartz watch movements and instead developed ultra-thin mechanical movements. These thin movements bridged the gap until Longines joined the Societe ...

Having recently announced the appointment of its new global brand ambassador Henry Cavill, the actor fronts the latest ...

The V.H.P. line has been largely dormant since the late 1990s during the mechanical revolution in watches, but Longines recently revived its exploration of quartz technology and relaunched the V.H ...

None of that, however, protected Longines from the Quartz Crisis of the 1970s, the industrywide downturn in mechanical watch sales that followed the enthusiastic public response to inexpensive ...

Though today it’s mostly known for its entry-level luxury watches, Longines has something of a history in developing really accurate timepieces. In 1954, the brand produced a super-precise, quartz, ...

For more than a century, Longines has been a master of tracking multiple time zones at a glance. From impeccably elegant ...

Using quartz crystal for better precision ... Courtesy of Longines Courtesy of Longines The watch itself is presented in a rectangular stainless-steel case and flanked with dainty diamonds ...

For those keeping an eye on women’s watch trends, the buzzword is smaller. In a slow move away from the past decade’s large (and oversized) watches, women’s watches seem to be scaling down ...

Albert Einstein and Humphrey Bogart both wore Longines watches. When Charles Lindbergh became word famous in 1927 for completing the first solo, non-stop transatlantic flight between New York and ...

Quartz watches were invented by Seiko in 1969 and almost brought about the death of mechanical watches in the Seventies, thanks to their cheap means of manufacture. Quartz movements have a battery ...