That was the biggest struggle we had in the past," he said. A small loom kit sells for about $15 while refill packs of rubber bands in glow in the dark, sparkles or bright colors go for a couple ...

The loom - just a plastic board with three rows ... The looms often cost less than $15 and rubber band refills are around $3 - and more creative and hands-on than videogames or electronics.

It's the Rainbow Loom bangle. Much like a friendship bracelet, the colorful homemade bangles are woven from tiny rubber bands and a loom. Kids make the bracelets, trade them and give them away.

Lighton, a 64-year-old grandma, is tying her retirement to the Rainbow Loom, a toy that allows children ages 8 and up to weave small brightly colored rubber bands into bracelets, necklaces and rings.

Forbes contributors publish independent expert analyses and insights. I write about global education, game-based learning, kids, & culture. Rainbow Loom is not just a craft set. It may also be a ...

The Rainbow Loom rubber-band bracelets are incredibly popular right now, said Brad Riepe, manager of Michaels craft store in West Fargo. They're a hit with both girls and boys ages 7 through early ...

Jimmy Kimmel asked for enough rubber-band bracelets to craft into a suit ... creating everything from multi-loom bracelets to holiday trinkets perfect for both elementary school bauble exchange ...