A Louis Vuitton beanie went viral online after an innocent tweet from a woman to her boyfriend skyrocketed discussions surrounding the hat ... and the iconic Damier print, introduced by Pharrell ...

Louis Vuitton's most-recognized Damier print now comes on fine jewelry. Today, the French maison announced the introduction of its newest fine jewelry collection, Le Damier de Louis Vuitton ...

but today you can also spot the unmistakable checks on Louis Vuitton handbags, wallets, belts, jackets, pants, skirts, hats, ties, and other pieces. With the introduction of the new Le Damier de ...

The collection is comprised mostly of rings, done in various widths to amplify or subdue the graphic effect of the Damier print and encourage stacking. But there are also hoops, in a huggie style ...

Last week, the actor touched down at Paris Men’s Fashion Week to attend the Louis Vuitton ... first wore the $565 knit hat—patchworked to evoke LV’s pixelated Damier check, with the Maison ...