Brand loyalty differs from customer loyalty programs, which require offering low prices and regular discounts to maintain best-deal-on-the-market status. Most established brand-name products ...

It’s why many retailers have been recently focusing their loyalty programs on low-price offers for members ... that consumers have from a retail brand. Consumers today have a broader conception ...

Engagement with loyalty programs remains relatively low, though, with less than 50 percent ... that customers know their time ...

LexisNexis Risk Solutions announced that its second annual U.S. automotive brand loyalty study indicated that brand loyalty ...

Generation X’s high-earning period in their lives, especially high brand loyalty and affinity for nicer things, makes them an optimal target for luxury brands, according to a new study by eMarketer.

Cooking oil, maize flour, laundry products, skin care airtime and data record low brand loyalty. The 2024 report dubbed Recover and win in the marketplace, has also shown that Kenyans are spending ...

Building customer loyalty is a key goal on brands and retailers’ agendas, but according to new research from SAP Emarsys, 83 percent of consumers feel undervalued by the brands they remain loyal ...

Increased vehicle inventory, which provides consumers with a broader range of options, contributed to the improvement.

Through automotive brand loyalty study, LexisNexis Risk Solutions offers automakers (OEMs) a unique view of the relationship between U.S. consumers and their changing vehicle preferences.