Lucky Charms cereal celebrates 50 years of existence this March. Since 1964, ... The shooting star replaced the original yellow star in '98 and represents the "power to fly." ...

SHOOTING STARS. Photo courtesy Lucky Charms / Facebook. After more than 30 years of dutiful deliciousness, another Lucky Charms original—the orange star—was retired in 1998.

GENERAL MILLS' NEW 'LUCKY CHARMS FROSTED FLAKES' MIGHT BE A JAB AT KELLOGG'S. ... shooting star in 1998 – but this is the first permanent addition to the cereal in ten years.

There is a new version of Lucky Charms that reveals a mystical creature when milk hits the white marshmallows. Lucky Charms Hidden Dragon cereal features the brand’s first-ever “marshmallow ...

Lucky Charms Hidden Dragon cereal is available starting this month at retailers nationwide with a suggested price of $5.69. This is just the latest innovation for Lucky Charms.