The Jordan Luka 2 'Luk.AI' is the same shoe Doncic wore on the court in April. With the help of AI, the colorway brings to life Doncic's alter-ego that he launched last year in collaboration with ...

Luka Doncic made history as just the sixth player to have a Jordan Brand signature shoe, and the first European player to be given that honor. The young guard's talent was immediately recognized ...

The next generation of Luka Doncic’s signature Jordan Brand shoes is arriving soon.. Photos of the new Jordan Luka 3s circulated on social media Monday, highlighting two colorways dubbed ...

Los Angeles Lakers star Luka Doncic recently revealed a deeply personal detail about his latest signature sneakers, the Jordan Luka 4s.. Doncic shared that the shoes hold a special tribute to his ...

Luka Doncic is one of the best players in the NBA and he endorses Jordan Brand. The Dallas Mavericks superstar is having a career year, which should drastically impact the sales of his shoes.

Jordan Brand has slowly, but surely, built an incredible signature shoe lineup with some of the best young talent in the NBA. The brand already had folks like Russell Westbrook and Chris Paul in hand.

Luka Doncic is one of the most popular basketball stars in the world, and his latest signature basketball shoes have just been released to the public by Nike. Nike released two new Luka shoes this ...

It was not Doncic’s first time wearing his signature shoe in pink, which he originally debuted against the New Orleans Pelicans on March 4. Luka Doncic’s shoes for return to Dallas Jordan ...

Doncic debuted the Jordan Luka 3 during the 2024 NBA Playoffs and wore it throughout the 2024 Paris Olympics. The shoe's design draws inspiration from Doncic's love of fast cars.

WFAA spoke with Finney-Smith and the special edition sneakers' creator, Marcus Floyd, to learn how the horse shoes came to be -- and what makes them so special.

Dallas Mavericks guard Luka Doncic has been on a mission this season. After a disappointing playoff exit last spring, the 3x NBA All-Star has answered with the best season of his young career.

Los Angeles Lakers star Luka Doncic recently revealed a deeply personal detail about his latest signature sneakers, the ...