The best billboard ads defy expectations by challenging our perception of what OOH advertising can be, whether that's with ...

Forget the usual tester strips. Lynx’s latest campaign takes sampling in a very different direction: inviting guys to scratch ...

The billboards appear to be your average underwear advertisement, a male printed in black-and-white modelling new boxers. However, in the centre of the bill board is a bright, neon circle prompting ...

Lynx went undercover with a mysterious scented billboard asking passers-by if they thought the board smelt better than a £300 fragrance. Wes Nelson then revealed that Lynx was the brand behind ...

“We know some people may hold outdated perceptions and success for us with this new collection would be to see these fragrances become the go-to for Gen Z.” The launch campaign for Lynx Black Vanilla ...

Sitting high above its billboard throne and extending ... attention but also reinforces Lynx Africa's positioning as Australia's #1 male deodorant fragrance," he said. Working together, PHD ...

Today, Lynx can reveal that for the first time in its history its latest fragrance, Lynx Attract, will be available both 'For Him' and 'For Her'. The TV advert for Lynx Attract For Him and For Her, ...

Lynx is positioning itself against the fine fragrances category in a new campaign released today (8 April). ‘The Fine Fragrance’ campaign represents a “substantial” £15m investment behind the Unilever ...

Sitting high above its billboard throne and ... captures attention but also reinforces Lynx Africa’s positioning as Australia’s #1 male deodorant fragrance,” said John McKeon, head of ...