MTV can claim to have started the whole ‘flexible identity’ thing. When the original logo was created by Manhattan Design in 1981, no corporate colour guidelines were given. Instead (as one of the ...

Each year, it launches a bespoke campaign to attract entries, and this year sees one of its most eye-catching yet – quite literally. For the design awards' 104th edition, the branding and graphics ...

This screen-breaking approach also inspired the design of social voting ... a shiny update to the VMAs logo and chrome-inspired gradients, with DixonBaxi creating a campaign toolkit for the global MTV ...