Some even began waiting outside at 11 a.m. just to be the first ones to purchase some macarons and other delights offered at the shop. Take a look at the photos below for glimpse of the excitement ...

London's Christmas trees have never been more stylish, as a host of designers, from shoe maestros Nicholas Kirkwood and Christian Louboutin to Mary Katrantzou get festive by creating their own ...

One of the most anticipated arrivals in the local F&B world this year is the return of French luxury bakery and confectionery ...

Macaron and sweets-lovers in the city have been waiting for this day ever since the French pâtisserie revealed it would be opening its first Canadian location in Vancouver last October.