We may earn a commission from links on this page. Mack Trucks has dropped the rolly-polly pup and classic swept-letter text in their logo, recasting the bulldog as a mean, angular, robo-dog and ...

With such popularity and influence, you might start wondering, why was the Mack truck named the way it was and how did a bulldog become its logo? Both traditions started early on in the company's ...

LAS VEGAS, Nev. – Mack Trucks has given its 114-year-old brand a touch-up, debuting a new logo and slogan at the ConExpo construction trade show. In the biggest event ever held at the Las Vegas World ...

bearing the dog astride an oval Mack Trucks logo. Want the latest in tech and auto trends? Subscribe to our free newsletter ...

It takes guts to tinker with a brand identity as iconic as that of Mack Trucks, but leaders at the 114-year-old company felt it was time to make a bold move to update the logo to reflect how Mack ...

LAS VEGAS, NV — The leaders of Mack Trucks made a bold move at the 2014 ConExpo-Con/Agg event in Las Vegas Tuesday night when they unveiled their new logo, which reflects the company’s evolution over ...