Wharton professor Jonah Berger dedicates his new book, Magic Words, to “anyone who has marveled at the power of words.” Words are, indeed, marvelous. When used intentionally, the right words ...

But speaking with power and confidence isn’t something you’re born with, it’s something you can learn, says Jonah Berger ... In his new book, Magic Words: What to Say to Get Your Way ...

Replacing "like" with "recommend" carries a similar kind of power, Berger wrote in his book, "Magic Words: What to Say to Get Your Way," which published last year. The simple word swap makes ...

In his new book Magic Words: What to Say to Get Your Way, Jonah Berger, author and marketing professor at the Wharton School of the University of Pennsylvania, talks about the hidden science ...