IRISH supermarkets are chock-a-block with cold treats for warm summer days – but which one will have you licking your lips ...

PARTS of Britain are set to bask in temperatures of 29C this week – so a nice ice cream might cool you down. A Wall’s Magnum ...

Magnum’s leadership was being threatened by private label brands copying its ice creams. With the cost-of-living crisis, these brands had become more attractive, impacting business. In Q2 2023 in the ...

This is the story of Magnum's biggest ever global product launch for the first ever golden ice-cream on a stick: 'Magnum Gold?!'. Based around one integrated idea: 'The Heist', the campaign aligned ...

A greedy dog needed a £2,000 operation to have a lolly stick removed from her stomach after eating a Magnum ice cream whole 'like a pelican'. Shelley Coupland's daughter, two-year-old Sophie ...