Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach. The post How to clear 5 hurdles to AI adoption in marketing analytics appeared first on ...

While analytics has been part of the marketing landscape for over a decade ... was not intuitive to the website or app layout. For example, a hit could be attributed to an image loaded when ...

Google Analytics 4 (GA4) has been more than a migration ... Here are a few best-practices for using GA4 and examples of how the platform will assist marketing teams. Start off by checking the data for ...

Social media is a powerful tool that allows small business owners to connect with their customers and grow their businesses.

Known for his deep expertise in analytics and process improvement, Manoj Gudala has consistently delivered high-value projects across various industries.