In marketing, value isn’t where you think it is. ... Rather than producing the usual fashion photo shoot, we went beyond 2D images into 3D thinking for our client.

Sell your home: How photos and professional marketing bring value By Bluegrass Sotheby’s International Realty. Updated June 5, 2025 11:47 AM. Edited by Tracy Yochum, McClatchy Commerce.

Carol Howley is CMO at Exclaimer, an email signature platform. She's a senior leader with over 15 years’ experience in the technology space. As marketing leaders, we find ourselves at a ...

The shift to value-based marketing The B2B landscape is evolving. Today’s buyers no longer fall for feature hype — they’re focused on finding solutions that deliver meaningful, measurable value.

The hard truth is that your IT organization’s work doesn’t speak for itself. Communicating its value requires developing a marketing mindset and storytelling skills across IT’s ranks.

Every dollar you spend is being questioned. Your CFO sees marketing as a cost, not an investment. You’re under pressure to prove value, and the data you have isn’t enough.

While brand marketing is challenging to measure ROI compared to traditional marketing activities, it’s essential for brand leaders to find ways to quantify the value of their work.

A survey of 378 senior marketing leaders conducted in April and May of 2024 revealed that CMOs ranked CFOs (40%) and CEOs (39%) as the top executives most skeptical of marketing's value at their ...

How Marketing Adds Value. Marketing teams can provide conference coaching before, during and after the event that helps lawyers: Set goals and target outcomes.