If companies want to attract and retain talent, they must market their employee value proposition effectively.

The second priority was the need to do a better job of justifying Marketing investments. AdAge was not alone in shining a light on those CMO priorities. The trend toward more compelling measurements ...

Anyone who has ever tried to purchase or sell a home will be familiar with the significance of a property's fair market value (FMV). FMV is the price that a property would sell for on the open ...