Ava Welsing-Kitcher is a beauty expert with years of industry experience, accruing a wealth of knowledge when it comes to the ...

When she's not filming documentaries, Zara McDermott loves sharing her latest game-changing purchases with her ever-growing ...

These easy-to-remove mascaras give you the ultimate your-lashes-but-better look—shop options options from Merit, Kevyn Aucoin ...

I had not. But the Prada makeup product I hear most about is the Hydrating Lip Balm, which I’ve yet to try. I tend to shy ...

Are tubes the solution for perfect lashes? Tubing mascara promises a new approach. But how does it differ from traditional ...

However, you don’t need to swear away your favorite tube of mascara just yet. For those who still want the barely-there look ...

Too Faced's Better Than Sex mascara is an iconic high-end mascara, not just for its brow-raising name but for its ...

Why We Love It: Victoria Beckham Beauty’s mascara features microalgae and panthenol, which give lashes a fuller appearance ...

This celebrity-founded make-up brand has just launched a new mascara and it's currently going viral online, promising ...

Makeup by Mario just launched its first ever mascara, and three PS editors decided to put it to the test. Read their full ...

"Boneless" eyelashes are going viral on TikTok. Here, a makeup artist shares how to make your lashes look fuller.

When you have light eyelashes, they can seem invisible—even when they’re surprisingly long and lush. Sure, your trusty ...